Chef Gabe Bertaccini
With a new cooking show about to be released, Chef Gabe Bertaccini knew that he had to prioritize his social media presence for the first time. We helped him create and execute a thoughtful strategy to capture a new potential audience.
What we did:
Social media strategy
Audience deep dive
Established personal brand voice
Outlined key content pillars
Managed daily posting and community engagement
Worked with PR agency to time content with press
The results:
600% increase in social media following within the quarter (15K to 100K) with the assistance of press
Built an engaged audience, receiving over 150 DMs per day
Crafted weekly content that brought in 20% increase in viewers week over week
* cover image by Constance Mariena